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Discover local, honest food.

Join us as we connect you with local restaurants, farms, ranches, markets, and artisanal makers, all dedicated to bringing you responsibly-sourced, delicious, nourishing offerings.

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What is Food Done Better?

Our name doesn't ellude to any shiny new food innovations. Rather, it brings us back to a much simpler time. It's a salute to the way we approached food from days of old.

When food had soul. When we knew the farmer, butcher, or milkman by name. When we ate with the seasons and when clean, nutritious ingredients were the only option. When deep connections were forged at the market, in the kitchen, and around the dining table.

Even in today's turbulent sea of food choices, this ethos is still very much alive in businesses across our communities! We're here to shine a light on them.

Our Why

Defining the problem

As humans, we love to look at (or for) a problem and think, “Hey, this could use a shiny new solution”. The food industry has been particularly adept at this. These new industry trends are marketed as a net positive (healthier, more ethical or convenient), while in reality they are usually clever tactics to boost company profits. Whether you realize it or not, you've seen these in action:

How it is marketed

cheaper

convenient

healthier

ethical

Fast Food

Shelf Stable

Pasteurization

"Free Range"

"Vegetable" Oil

"Fat-Free"

"Heart-healthy"

Keto

"Plant-based"

"Zero Calorie"

Year-round produce

We're just scratching the surface here, and the complexity of all of this can quickly become overwhelming. We spent a lot time doing the dirty detective work and take it from us, you don't need to head down that dark path!

Thankfully, we resurfaced from that bleak reality with a fresh perspective. We now had a better understanding of the problem, but attempting to “overhaul our broken food system” is wildly unrealistic. Whatever we decided to build it needed to be practical and uplifting, a solution that contributes positively to the world, not more of the doom and gloom that our newsfeeds have been inundated with.

So, if all of the shiny new innovations are the problem, what's the actual solution?

✨ Just look in the opposite direction. ✨

Instead of chasing the latest and greatest, we turn to the more humble, yet effective, time-tested solutions and a mindset of “simplicity is sophistication.” Yes, this requires more effort and comes at a higher upfront cost, but we believe it holds the key to genuinely transforming our relationship to our food system, communities, ecosystems, and health.

This means promoting:

Local

Ingredient Quality

Transparency

Ethical Sourcing

Regenerative Agriculture

Human Connection

Ecosystem Health

Community

Craftsmanship

Seasonality

Nutrient-Density

Nose-to-Tail

Chemical-Free

Minimal Processing

Artisanry

Heritage Breeds & Seeds

Ultimately this means focusing on the family farms, restaurants, and vendors who are tired of the current status quo, consistently pushing to do better, and are consciously taking the charge towards creating a more hopeful, holistic food future.

But these businesses are facing some major headwinds:

Tight budgets and low margins
Consumers who are led (marketed) in the wrong direction
Perception that their products are priced at a steep premium
Doing things “the right way” is almost always less efficient
Staying in business versus upholding integrity
Competing against global foreign imports
Small high-quality driven businesses tend to struggle with:

Effective marketing
Less streamlined logistics
Cost disparities
Competing against scale
Economic swings
Labor costs

So what are we trying to achieve?

Our Drive

Our mission & values

Our Solution

Our products

Residenza Lago Scuro
Cremona, Italy. Aug 2023

👋 Hey, I'm Jake! I'm deeply passionate about good food, grown the right way by honest people and whenever possible, enjoyed with great company. However, rewind back 6 years and you'd find me blissfully ignorant to the effects of my food choices and the issues facing our food landscape.

Over these past years, though, I've found myself on a transformative health journey which, with many unexpected twists and turns, has led me to discover a passion for honest quality food and how it gets on our plate. This journey inspired the creation of Food Done Better.

Reach me at jake@fooddonebetter.co or on Instagram.

Discover local, honest food.

What is Food Done Better?

Our Why

Our Drive

Empowering a shift towards a food system rooted in locality, community, quality, and transparency.

Honesty and Integrity

Land Stewardship

Health Over Profit

Unwavering Transparency

Honoring Our Roots

Community Cultivation

Our Solution

Food Done Better

FDB Pro